Lifecycle Marketing Case Studies: Proven Strategies That Drive Growth
Explore a collection of CRM and lifecycle marketing projects that showcase my approach to driving growth through data, personalization, and customer-first strategy. Each project reflects how I blend creative storytelling with performance insights to build stronger customer relationships and measurable results.
01
This project focused on turning customer data into actionable insights that guided everything from segmentation to creative testing. By analyzing behavioral trends and campaign performance, I identified key opportunities to improve engagement and retention. The result was a more personalized CRM strategy that increased efficiency, improved conversion rates, and gave the team a clear roadmap for future decision-making.
02
This project centered on refining customer segmentation to deliver more relevant and timely messaging across the lifecycle. By analyzing behavior, engagement patterns, and purchase history, I built targeted audience groups that improved personalization and boosted campaign performance. The new segmentation model not only increased conversion rates but also created a stronger foundation for future CRM testing and automation.
03
This project focused on transforming fragmented touchpoints into a cohesive, data-driven customer journey. By mapping each stage of the lifecycle and aligning communication across channels, I created structured CRM journeys that guided users from onboarding to retention. The result was a smoother, more personalized experience that improved engagement metrics and reduced drop-off throughout the funnel.
04
This project explored how real-time data and user behavior can shape truly personalized customer experiences. By using dynamic content and tailored messaging across email, push, and in-app channels, I created communications that adapted to each user’s preferences and actions. The approach led to higher engagement, stronger loyalty, and a measurable lift in conversion rates.
