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Work Experience

11/2021 - 7/2023 

Director of Lifecycle Marketing - Acquisition & Growth


New York, NY


- Developed and executed automated lifecycle marketing campaigns through various channels (email, Direct Mail, and SMS) to drive new subscriber acquisition.

- Restructured the email calendar, implemented a robust testing roadmap, and established an iterative process for Acquisition and Growth initiatives.

- Utilized data-driven personalization and segmentation strategies based on factors such as breed, age, location, and specific health concerns to deliver tailored solutions to BARK subscribers and their dogs.

- Conducted detailed data analysis to uncover insights and make informed recommendations, leading to campaign optimization and the creation of comprehensive communication plans.

- Collaborated cross-functionally with S&OP, Creative, Brand, and Paid Media teams to effectively measure and optimize lifecycle campaigns across all channels.

2/2019 - 11/2021

Associate Director, Conversion and Growth


New York, NY

- Led the development and drove the execution of LCM campaigns to improve acquisition and engagement OKRs.

- Discovered new approaches to lead nurture and conversion through frequency, segmentation, and A/B testing all touch points across LCM.

- Developed offer strategy to maximize conversion growth and LTV across LCM channels

-Composed communications with an emphasis on driving conversion, including emails and other marketing communications that maintained the company's desired image.

- Formulated and executed the retention strategy of the brand by leveraging analytic tools and segmentation tactics to create customized customer journeys

10/2018 - 2/2019

Email Marketing & CRM Manager


New York, NY


- Planned and implement multi-channel (email, direct mail, mobile etc) communication journeys to onboard, engage, retain and reactivated users

- Crafted high-conversion emails and other marketing messages that conveyed the brand’s voice to the public

-Formulated and executed the retention strategy of the brand by leveraging analytic tools and segmentation tactics to create customized customer journeys 

-Created the infrastructure to identify, track and optimize the placement, message, and time to create touch points with each customer segment

2/2017 - 10/2018

Director Of Ecommerce

Heritage Baby Products

Piscataway, New Jersey

Heritage Baby Products.gif

I. Collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics, and web technologies

II. Serve as a liaison and primary point of contact within the eCommerce organization for cross-functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives

III. Participate in the development and execution of strategic and tactical business plans with other members of the cross-functional team supporting the eCommerce strategy


2011 - 2014

Bachelor of Science in Communication and Media Studies

St. John's University

"To prepare students for a converging media world, this program offers courses in theory, production, writing, media mgmt., business admin., marketing, aesthetics, and more. By emphasizing business knowledge & skills, our graduates are able to find employment in general business, media, & other industries. Unique to other colleges, this business background gives our grads a competitive edge."

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