John Brown

I’m a results-driven marketing leader with more than a decade of experience in CRM, lifecycle, and digital marketing. I’ve helped brands grow through smarter customer journeys, dynamic personalization, and data-backed storytelling.

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At Scentbird, I’ve led lifecycle marketing strategy across email, push, and in-app channels—building personalized experiences that drive customer retention and growth. My work has included launching large-scale re-engagement programs, improving lead conversion through behavioral segmentation, and driving measurable increases in subscription starts and reactivations.

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Before joining Scentbird, I led marketing initiatives across industries including apparel, toys, higher education, and ready-made meals, creating digital programs that boosted acquisition, engagement, and repeat purchase rates.

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I’m also a proud U.S. Marine Corps veteran, where I developed the leadership, strategic planning, and communication skills that continue to guide my approach to team management and cross-functional collaboration today.

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I’m passionate about helping businesses connect with customers in ways that feel personal, meaningful, and measurable—combining creative strategy with data-driven execution to deliver growth that lasts.