John Brown
Lifecycle Marketing & Retention Executive
I build lifecycle marketing programs that turn customer data into stronger relationships, higher retention, and sustainable growth.
My work spans onboarding, engagement, subscription retention, churn prevention, winback, loyalty, personalization, and CRM transformation.
Retention that lasts.
It is a company-wide growth strategy.
I connect customer insight, lifecycle strategy, and product experience to help subscription and DTC brands grow customer value.
My experience spans Dose, Scentbird, BARK, and Freshly, with leadership across onboarding, retention, loyalty, CRM transformation, and experimentation.
As a U.S. Marine Corps veteran, I bring clear priorities, operating discipline, and a customer-first approach to the teams I lead.
Areas of Expertise
Lifecycle Marketing Strategy
I design lifecycle programs that connect every stage of the customer relationship, from first-party data capture and onboarding through retention, loyalty, churn prevention, and reactivation.
Subscription Growth
I specialize in subscription onboarding, rebill readiness, pause and skip behavior, cancellation prevention, winback, commitment programs, and long-term subscriber value.
Customer Retention & Churn Reduction
I help companies diagnose why customers leave, identify the moments that matter most, and build cross-functional strategies that improve repeat purchase and subscription retention.
Personalization & Segmentation
I develop behavioral segmentation and dynamic customer journeys across email, SMS, push, in-app messaging, and owned digital experiences.
CRM Transformation
I create CRM operating models that connect customer data, segmentation, experimentation, channel strategy, technology, and measurement into a scalable growth system.
Lifecycle Measurement
I build practical measurement frameworks across retention cohorts, customer lifetime value, engagement, incremental revenue, cancellation behavior, reactivation, and experimentation.
How I Approach Lifecycle Growth
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Diagnose the Customer Journey
I start with customer behavior, cohort performance, cancellation patterns, qualitative feedback, and the operational experience behind the data.
Identify the Highest-Value Moments
Not every touchpoint deserves equal attention. I focus teams on the moments that most influence activation, readiness, repeat purchase, retention, and long-term value.
Build a Clear Lifecycle Strategy
I translate customer insight into journeys, programs, offers, content, channel roles, product experiences, and operational improvements.
Establish Measurement
Every major initiative should have a clear hypothesis, control strategy, success metric, and decision framework.
Create a System That Can Scale
The goal is not simply a collection of better campaigns. It is a lifecycle operating model that helps teams make better customer decisions repeatedly.
Build a Stronger Customer Lifecycle
Whether you are redesigning onboarding, improving subscription retention, rebuilding CRM, developing a winback strategy, or creating a full lifecycle roadmap, I can help you identify the highest-value opportunities and turn them into an actionable growth plan.